Iveco at Fenatran

The fastest growing truck/ bus manufacturer in the country, Iveco Brasil fivefold increased its sales in 10 years.

Putting Iveco in evidence at the largest and most complete showcase of integrated solutions for the road cargo transport chain in Latin America.

To show Iveco’s new products at Fenatran in 2011, Bolt’s project invited people to have a close interaction with Iveco’s new products at the event, by allowing visitors to “like” them on Facebook just by wearing id bracelets and interacting with responsive totems. Bolt was responsible for developing the programming for totem interaction, an iPad app for activating users and the facebook application that would integrate the live action at the event  to Iveco’s fanpage.